About Growvation

Important decisions deserve more than confident opinions.

Growvation was created around a simple problem: leaders can have experienced people, extensive information and trusted advice, yet still struggle to see clearly what the evidence supports.

We provide specialist evidence and structured decision support for leadership teams and trusted professional advisers facing important business decisions.

01 · Why Growvation exists

The difficult part is often not finding information. It is knowing what deserves to influence the decision.

Important business decisions bring together evidence, experience, assumptions, competing views and uncertainty. Those things can easily become blurred, particularly when the pressure to act is high.

Growvation exists to make that basis for judgement easier to see, challenge and review.

We do not try to remove judgement or manufacture certainty. We help make the basis for judgement clearer.

02 · What we have built

A specialist evidence capability around the people responsible for the decision.

Lighthouse

A simple evidence journey: SEE, UNDERSTAND, COMPARE, DECIDE and WATCH.

Decision Integrity

The discipline that keeps evidence, assumptions, uncertainty, challenge and rationale visible.

Adviser-led support

A way to add specialist capability while trusted professional advisers remain central to their client relationships.

04 · Company

Growvation is the trading name of OBT Synergy Ltd.

Growvation is being developed and validated as a specialist evidence and structured decision-support capability for important business decisions.

We separate methodology and research credibility from genuine market validation. We do not present one as proof of the other.

05 · Founders

The people behind Growvation.

Growvation brings together complementary founder perspectives across commercial strategy, governance, evidence architecture and decision methodology.

Clive Hornsby

Clive Hornsby

Co-Founder, Commercial Growth & Adviser Partnerships

Clive leads Growvation's commercial growth and adviser partnerships. He focuses on making Growvation practical and commercially relevant for advisers and their clients. He also helps turn the Growvation methodology into real-world applications.

Niall Ogilvy

Niall Ogilvy

Co-Founder, Governance, Evidence & Product Architecture

Niall leads Growvation's governance, evidence integrity and product architecture. He makes sure our methods and products remain evidence-led and well governed. His focus is on clear evidence, robust product design and work that can stand up to scrutiny.

06 · Start a conversation

Have a decision or client situation that may need a stronger evidence base?

Tell us the situation in broad terms. We can establish whether Growvation is relevant and whether a conversation is worthwhile.