About Us 

Growvation exists to help leaders make clear, defensible decisions in conditions of uncertainty. 

As organisations grow, decision‑making often becomes harder rather than easier.

External signals fragment. Internal discussion multiplies. Evidence standards drift.

Leaders are asked to commit time, money and reputation without a clear line of sight to what actually matters. 

Growvation was created to bring structure, discipline and clarity back into that space. 

We are a governed strategic intelligence company.

Our work focuses on turning external signals into decision‑ready insight that can be understood, challenged and acted on at executive and board level.

We do this through a repeatable, governed method rather than opinion, bespoke analysis or consultancy judgement. 

Our Approach 

Growvation is intentionally not a consultancy. 

We do not sell advice, workshops or one‑off reports. We design and deliver standardised decision artefacts that make uncertainty visible, assumptions explicit and priorities clear. 

Every Growvation output is: 

  • Evidence‑tagged rather than opinion‑based 

  • Ranked and sequenced rather than presented as options 

  • Governed and repeatable rather than person‑dependent 

  • Designed to reduce decision drift over time 

This approach allows leaders and partner firms to operate with consistency, transparency and confidence, even as conditions change. 

What We Believe

Our work is grounded in a small number of convictions: 

  • Leaders do not lack information, they lack clear signal 

  • More data does not automatically improve judgement 

  • Indecision and drift are as costly as poor decisions 

  • Clarity comes from structure, not debate 

  • Decisions are easier to defend when evidence standards are explicit 

Growvation exists to turn these beliefs into a practical system leaders can rely on. 

Who We Work With

Growvation supports leaders and partner firms operating where the cost of uncertainty is high.

This typically includes CEOs, founders, executive teams, Non‑Executive Directors and advisory firms working with growing organisations where complexity has outpaced informal decision‑making. 

Our work is most effective where leaders need clearer priorities, stronger decision discipline and confidence that actions taken today will stand up to scrutiny tomorrow. 

The Founders

Growvation was founded by Clive Hornsby and Niall Ogilvy, bringing together complementary strengths in governance, strategy, systems and execution. 

Clive Hornsby focuses on turning complex thinking, experience and external signals into structured assets leaders can understand, communicate and act on with confidence. 

Niall Ogilvy leads governance, operating discipline and decision integrity, with a strong emphasis on evidence‑based leadership and clarity under pressure. 

Together, they built Growvation to deliver disciplined decision intelligence without noise, opinion or consultancy drift. 

Why Growvation Exists

Growvation exists to remove blind spots, reduce noise and prevent decision drift. 

Not by adding more input, but by setting clear rules for what evidence counts, how exposure is assessed and how decisions are prioritised. 

External truth. Internal clarity. No noise. 

Governed strategic intelligence that transforms external signals into confident decisions.

Growvation is the trading name of OBT Synergy Ltd.

Registered office: 7 Ledbury Drive, Crewe, CW2 6SL, United Kingdom.

Registered in England and Wales. Company number 12469667.

Privacy enquiries: [email protected]

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